The WNYC Spring Pledge Drive ended last week. As usual, it was a pain in the ass. Yes, I said it! I can't stand the pledge drive...the same people say the same catch phrases and use the same techniques to guilt, cajole, bribe, and flatter you to give them money.
I gave them $100 back in October. I did it because 1) it's a TEENY price to pay for the insane amount of time I listen to that station and 2) I wanted the cool messenger bag. I realized this time around that my attitude toward the drive was more hostile because I had already given them money. Don't get me wrong...it's always a pain in the ass, but usually I feel guilty about thinking it's so. This time, I was just annoyed.
So I wish that they could do something where if you give the station money, you can register your radios so that you can avoid the rest of the pledge drive. All those 90% of public radio listeners who use it but don't pay for it will have to suffer through the pledge drive, but the 10% who do contribute get to avoid the pleas altogether. If they could perfect that technology, I bet you a BUNCH more people would pledge. Because I KNOW lots of people think the drives are a pain in the ass...not just me.